Spotify is also no doubt trying to keep up with changing user experiences across all media platforms. The company says it is making these changes to better help artists and podcast creators find new audiences.īased on TikTok’s sizeable influence over chart music, reviews and clips pushed to listeners in an indefinite feed will likely help improve engagement on otherwise unknown tracks. Please someone take me out back and shoot me in the head While some are eager to see new, novel concepts introduced to Spotify’s traditionalist layout, others are expressing discontent at the gradual dominance of short-form, bitesize video content over every other medium. Online, the announcement has been divisive. A new discovery feed, hashtags, smart shuffle, and a previously announced smart DJ service will also be introduced over the next few updates. In addition to the interface changes, Spotify says creators will now be able to upload visual content without using its anchor hosting service. Podcasts and playlists will preview alongside an accompanying video, and content will be tailored to each user by ‘advanced machine learning’. Video can’t be loaded because JavaScript is disabled: Stream On 2023: The New Spotify Experience Demo ()
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